Clarity fuels confidence.
Confidence drives growth.
IMILOA is your strategic marketing partner.
We transform complex business challenges into clear strategies, empowering leaders to innovate, grow, and achieve sustainable business success through expert guidance and tailored solutions.
IMILOA (ee-mee-LOH-ah): a Hawaiian word meaning “to seek far”.
It embodies both the explorer and the act of exploration, serving as a reminder that growth happens beyond our known perceptions.
This spirit guides our promise: to help founders and teams explore further, with clarity and purpose at every step.
what makes imiloa different?
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strategic clarity
We don’t just deliver tactics, we help you apply them.
Whether you’re repositioning your offer, fixing a leaky funnel, or building your first brand strategy, everything we do is designed to generate measurable results and help your marketing work smarter.
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content & campaign design
We don’t run your campaigns or write every post. We guide you on how to create a marketing system you can maintain.
We focus on building internal capability so you can keep growing, even when we’re not in the room. You’ll walk away with replicable systems, clearer messaging, and the skills to sustain momentum.
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effective ai integration
We don’t treat AI as a gimmick or a separate add-on. Rather, it’s thoughtfully embedded into how we help you work smarter.
From tailored education to tool selection, you’ll learn how to integrate the right AI support in a way that feels natural, empowering, and aligned with your goals.
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cmo level thinking
You’ll get empathetic, senior-level expertise without hiring a full-time CMO (Chief Marketing Officer).
IMILOA acts as your thinking partner, helping you simplify complexity, make smarter choices, and lead with confidence.
OUR SERVICES
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clarity sprint
Get unstuck in a 90-minute strategy session to cut through the noise and co-create a practical action plan.
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growth toolkit
Build your system, voice, and content rhythm. In 4 weeks, get AI tools, messaging, and a sustainable strategy.
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strategic partner
Fractional CMO support providing a strategic partnership to guide, build systems, and deliver results.
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leadership coaching
1:1 coaching for founders who want clarity and steady guidance without a full plan. Monthly strategic touchpoints.
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bespoke projects
Custom-scope projects, such as team workshops, one-off campaigns, or marketing rollouts, tailored to your needs.
Hi, I’m Marina, a brand and marketing strategist driven by meaningful growth.
After 13 years leading strategy across London global agencies, corporate teams, and challenger brands, I created IMILOA as a space to do things differently, focusing on 3 key values: curiosity, care, and collaboration.
IMILOA was born from my own journey of transformation. Over time, I saw businesses navigating complexity without a compass while craving structure and genuine connection in moments of important business and life changes.
This consultancy is my response: a partner for growth that blends strategic rigour with a coaching mindset, helping teams make braver decisions, build stronger brands, and maintain lasting change.
Because growth isn’t just about reaching new destinations or hitting performance metrics. It’s about navigating the journey with clarity, confidence, and curiosity.
Client stories
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Lucy (Marketing Manager, IKEA)
“Marina is an organised, focused and insight-driven marketing professional. She consistently delivered work to a high standard under pressure and was a pleasure to work with.
I would not hesitate to recommend Marina and would love to work with her again in the future.”
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Nathalia (Media Head, Sanofi)
“Marina has an incredible ability to translate complex brand strategy into executable, cross-functional campaigns. She brought structure, clarity, and calm to a fast-paced programme, aligning our global teams while maintaining high creative ambition.
A brilliant mix of strategic thinking and operational rigour.”
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Zorica (attorney at law)
“Working with Marina and IMILOA Consulting was transformative. Her ability to connect digital tools, social media, and AI with business goals, while ensuring full alignment with EU and local data regulations, makes her an invaluable partner.
Her strategic guidance helped me redefine my legal practice and strengthen relationships with clients and partners.”
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Marko (Founder, Fitnessesapp)
“Marina was instrumental in helping me set up the foundations of my marketing. She built a clear, manageable content calendar, introduced me to ClickUp for planning, and taught me how to read performance data to track app sign-ups.
Within three months, our sign-ups increased by over 30%, and I felt confident enough to hire a junior team member. She has a gift for turning chaos into clarity.”
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Tamara (Private Therapist)
“As someone who dreaded social media, Marina made it feel human and purposeful. She helped me map out a simple business strategy, demystified platforms like Instagram, and built a marketing timeline I could actually use.
Her warmth and clarity gave me the confidence to increase my social presence and expand my client portfolio and digital community.”
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Sharon (Accountant)
“Working with Marina felt like having both a strategist and delivery partner in one. She quickly identified inefficiencies in our campaign workflows, introduced scalable systems, and helped the team adopt new ways of working, including AI tools for faster asset production.
She’s a natural collaborator who brings out the best in a team.”
Contact Us
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We can’t wait to hear from you!